Promo Ideas
Seasonal Suggestions
Spring:
With the weather warming up and summer just around the corner, spring is a great time to order apparel or other items for runs, walks, golf tournaments, and other sporting events. For business owners, now is a great time to gear up for tradeshows or other industry events with customized products for giveaways like pens, mugs and notepads. Celebrate Earth Day with Emes Marketing’s wide selection of green and ecofriendly apparel, tote bags and waterbottles. Promotional items also make great gifts to say “thank you” to your hard working staff on Administrative Assistant’s Day!
Summer:
With the warm weather finally here, reach your customers where they spend the most time in the summer, outside! Emes Marketing offers a wide range of hats, chairs, umbrellas and even sunblock that can be imprinted with your company’s logo and are perfect for events like golf tournaments, picnics, or a day at the beach. Holidays like Memorial Day and the 4th of July are perfect opportunities for barbeque tool sets or horseshoe games, all branded with your company’s logo or message.
Fall:
Fall means back to school and the perfect time to place your order for customized pencils, computer accessories, backpacks and other items to build school spirit. With winter on the horizon, now is a good time to ask about our wide range of fleece and outerwear products perfect for promoting your company and keeping warm as the seasons change. Plan for a successful new year and take advantage of our professional printing and design services with a customized calendar from Emes Marketing.
Winter:
Winter is the perfect time to stock up on winter apparel items like jackets, knit hats and scarves all ready to be embroidered with your corporate image. Let Emes Marketing be your source for customized holiday items such a greeting cards, gifts and Christmas tree ornaments.
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Employee Recognition
Let your employees know how much you appreciate them with unique gifts from Emes Marketing. Perfect for personal celebrations such as anniversaries and birthdays or corporate achievements like exceeding sales goals or a thank you for a long term of service, customized business items are a great way to build and maintain relationships with your employees.
Promotional Items are an excellent choice for occasions such as:
- Birthdays
- Anniversaries
- Employee of the Month
- Goal Achievement
- Outstanding Customer Service
- Top Sales
- Teamwork
- Holidays
- Special Events
- Promotions
- Retirement
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Trade Shows
Looking for the perfect way to get your company noticed at trade shows or conventions? Our wide selection of promotional items imprinted with your company’s logo are a great way to build brand awareness and give attendees something to talk about.
In addition to our unique range of promotional items, let the team at Emes Marketing create eye-catching banners, name badges and more for your company or organization to make sure your presence is known at any event.
Get noticed at your next tradeshow or event with promotional items such as:
- Pens & Pencils
- Bags
- Water Bottles
- Name Badge Holders
- Lanyards
- Magnets
- Buttons
- Notepads
- Apparel
- Banners, Stands and Other Displays
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Sales & Marketing
Whether you’re looking to establish your brand or reach out to new clients, customized apparel and items from Emes Marketing are a great way to draw attention to your business in a fun and unique way. Items such as customized desk accessories, USB drives and pens are perfect pieces to hand out for referrals or a usable reminder of your services for existing clients.
Looking for a way to thank your most loyal customers? Our wide range of promotional items are a great way to say “thank you” for all their support in addition to showing your appreciation for their dedication.
Promotional items are a great tool for sales & marketing with products like:
- Pens
- Coffee Mugs
- Notepads
- Golf Accessories
- Keychains
- Flashlights
- Calendars
- Apparel
- Office Accessories
- Tote Bags
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Advice
Promotional products are an investment in your business. Like all forms of advertising, your advertising dollar should reflect your goals and you should measure your return on investment. All businesses have to advertise to stay in business, and here are a couple of hints to make the most of your advertising using promotional products:
Examine your current client list.
Look at that top 20% of customers who deliver the value you want, then profile them. Use this knowledge to strategically pinpoint prospects with the same characteristics within other organizations. Utilize a themed or targeted promotional product to open the door with them
Create reciprocal networks.
Think of who would gain value from being in contact with your clients list. For example, promotional product buyers often also purchase print and office supplies. Suggest a business card swap with your customer’s other preferred vendors. If you receive a lead, don’t forget to thank them with a business gift!
Referrals
Ask specific questions, set up a formal program with rewards and incentives for those participating in the program, and always thank the referrer!
Sooth Angry Customers
We’re not saying bribe them with a gift, but once you have addressed the problem, corrected it, and impressed them with your service give them a little thank you for sticking with you through that tough time.
Give them something for nothing
Define your target market, identify their biggest pain, identify your product or service as something that can relieve that pain, and then give them a theme-related gift to reflect your solution.
Up-sell
Compare and contrast your offering, promotional packaging and “on-pack” applications, and remember, promotional products give you some of the highest levels of exposure and repetition of any advertising vehicle. For other great uses for promotional products, contact us!
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Definitions of Terms
Promotional Products
Specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Premiums
Imprinted promotional products which are given as prizes, bonuses, awards or incentives to reward a desired action. Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business Gifts
An item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Incentives
Something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways (Ad Specialties)
Imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag.
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